Strava’s trail routes offer an improved route for gravel and MTB

Strava has announced Trail Routes, an update to its premium routing capabilities aimed at gravel, mountain bike and e-MTB riders, as well as a suite of new features for “trail sports”, including new types of activities.

Citing rapid growth in the popularity of gravel riding, mountain biking and other trail sports such as hiking and running, Strava says this update will help users “fuel their joy of exploration “.

According to Strava, trail sports activities “grow twice as fast as those on pavement, such as road biking”.

Unsurprisingly, Strava seems keen to capture and retain riders who take up these disciplines and prevent them from wandering off to other cycling apps such as Komoot.

Trail routes

Subscribers to Strava’s premium service will have access to Trail Routes, which will “highlight popular trail networks and trailheads” to “allow people to explore with confidence.”

Similar to existing Strava Routes features, Trail Routes will offer activity-specific, adjustable route suggestions based on data collected from other Strava users.

Strava’s new Trail Routes feature will highlight popular trail networks and trailheads for followers.
Strava

Users will be able to customize routes based on their distance and elevation preferences, with Strava then offering information such as “how long will it take you, how crowded it might be and what the best route is.” for you”.

In addition to this, Trail Routes will offer information such as “route difficulty, community completion times, historical activity trends by month and time of day, and data visualizations of gradient and difficulty”.

Strava says subscribers can also download created routes so they can access them without an internet connection.

Trail Routes will offer users information on how difficult a trail is, how popular it is from month to month, and what time of day the trail is busiest.
Strava

New activity types

Four new activity classifications have also been added, meaning Strava users can more accurately record the type of activity they have done: Gravel Ride, Mountain Bike, e-Mountain Bike and Trail Run.

In addition to the existing activity types (of which Strava says there are now “nearly 40”), the aim is to help users identify more precisely the precise type of activity they have undertaken. .

This, in turn, presumably helps Strava more effectively leverage its user data for its own routing and activity suggestions.

As trail-based activities explode in popularity, Strava is looking to improve its offering to these users.
Strava

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