Specialized embarks on “finding the ground” to support mountain biking’s primary resource: the trails

You can’t mountain bike without trails. Specialized wants to give a boost to people who do it with their boots on the ground.

The connection between trail sports and trail workers is rudimentary by definition. As a former trail crew member, I can say that building trails takes hard work, commitment, passion, and money.

Now Specialized is embarking on the “search for the floor” with a new program that seeks to directly support – and celebrate – all of this. track teams do for sports that rest on slivers of land.

According to the company, the multi-faceted initiative aims to employ trail builders, organize community events, lead fundraisers and tell the stories that come with it all. The objective is to assist in the development and maintenance of trail networks that provide the lifeblood of Mountain bike.

A limited edition Soil Searching ATV tire is a consumer purchasable aspect of the program.

Specialized said Soil Searching has provided financial, organizational and outreach support to trail systems around the world since 2018. The company’s trail work has appeared in Japan, South Africa, Tasmania, Canada , Brazil, California and the Spanish Pyrenees.

More recently, Tanzania, Africa, joined the list.

group of mountain bikers
Watch how a mountain bike race funds community development in Tanzania
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In April 2021, the company said the program had provided track crews on five continents with more than 11,000 volunteer hours through its sponsored “dig days”. And he positions his Global Trail Ambassador program to sponsor trail workers as well as athletes.

“What if the outdoor industry sponsored trail builders like it currently sponsors professional athletes?” the website asks.

He responds by supporting stewards like Ryo Hazuma, Japan’s “guardian of the mountains,” and Caio Suzarte, who “breathes” for a living and builds trails around his hometown of Rio de Janeiro, Brazil.

Check out everything the Ground Finder program has to offer, including GRID-based 2Bliss Ready Ground Finder Tires, Ground Finder website.

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