ROOST Releases Mountain Biking Survey Results | News, Sports, Jobs
LAKE PLACID — New research commissioned by the Regional Sustainable Tourism Office shows that the Adirondacks region is emerging as a destination for mountain bikers and is especially popular with those from other areas of the state.
ROOST commissioned a survey during the summer and fall of 2021, in partnership with area villages and various mountain biking organizations in the Adirondacks, to complete the survey. The survey revealed information on trip planning, preferred trail types, accommodation preferences, additional activities, and general spending habits.
The survey garnered 3,649 complete responses in total, of which 1,003 were mountain bikers living outside of the Adirondacks, according to the results.
Key findings indicate that mountain bikers from other parts of New York State are traveling to the Adirondacks region to take advantage of the region’s growing mountain bike trail networks. Of those surveyed, approximately 70% of mountain bikers visiting the area are traveling from Albany, New York, Syracuse, Utica or Rochester.
The survey results also indicate that mountain biking is not the only outdoor activity that this group enjoys. Those who come to the area for mountain biking enjoy other outdoor activities such as hiking (85%), kayaking/canoeing (67%) and fishing (36%) while in the region.
Mountain bike trails are often used for other activities at different times of the year. Respondents reported using mountain bike trails in winter for cross-country skiing (34%) and snowshoeing (28%). Running, probably year-round, is another popular use of trails (29%).
Respondents tend to have different accommodation preferences than other travellers. camping, whether in an RV or in a tent, is an activity particularly popular with mountain bikers (24%). Although spending on accommodations is generally lower, the average daily spending per person is $412 for mountain bikers, compared to around $350 for other travelers in the region.
According to Michelle Clement, director of marketing at ROOST, it is important to know more about this segment of travelers, including the types of trails they prefer, accommodation preferences, when they visit and for how long. their holiday.
“Due to the growing popularity of mountain biking and the creation of so many trails in our area by local mountain biking groups over the past few years, we wanted to learn more about what is needed,” she says. “Understanding the impact sport has on our region allows us to develop specifically targeted, data-driven promotions, while supporting the local communities and businesses that host these travellers.”
ROOST and its survey partners learned that mountain bikers from areas outside the region access trails in various communities and regions, including: Lake Placid (54%), the Wilmington/Whiteface area (44%) , Old Forge (40%), North Creek (22%), Elizabethtown (12%) and Keeseville/AuSable Chasm (9%). This differs slightly from mountain bikers residing in the area. Mountain bikers who live locally report visiting the trails in Elizabethtown (35%) and Keeseville (29%) more often than visitors to the area, but they visit the Old Forge area less (16%) .
The full results of the assessment are available at https://www.roostadk.com/wp-content/uploads/2022/02/MountainBikeSurveyFINALv2.pdf.