ÖSV slides into US ski media rights deal with NBC | Offers | New

NBC will broadcast International Ski Federation (FIS) Alpine Skiing, Ski Jumping, Nordic Combined, Snowboarding and Freestyle Skiing World Cup events held in Austria through Peacock and NBC after signing an agreement two-year media rights with the Austrian Ski Federation (ÖSV) .
Founded in 1905 and based in Innsbruck/Tyrol, the ÖSV is considered the most successful sports federation in Austria. The individual sports sections were able to celebrate many outstanding victories at the Winter Olympics, World Championships and World Cup races. The Austrian Ski Federation added that its important pillars are “the perfect execution of big events”, the highest level of professionalism in athlete marketing and the best possible support for its partners.

Secured by IMG, the media partnership begins with the upcoming giant slalom events in Sölden and all Austrian events will be available live on Peacock, while additional linear coverage for select events will be available on NBC.

“It is a particular pleasure for us that the highlights of Austrian winter sports will be broadcast on television in the United States for at least the next 2 years,” commented Christian Scherer, General Secretary of the Austrian Ski Federation. . “It underscores the importance and tradition of our events, and we hope many ski and snowboard fans can experience many spooky moments. We would also like to give special thanks to IMG, who played a major role in the establishment of this Partnership.”

Ed Mallaburn, SVP and Head of Sport, IMG Media, added: “We are thrilled to bring the best FIS World Cup action to audiences across the United States with NBC. We couldn’t be more proud of our partnership with ÖSV and this agreement continues to prove that Austria’s prestigious ski events are the pinnacle of the winter sports calendar.

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