Longtime Aspen Skiing Co. employees step up in series of promotions

The Silver Queen Gondola takes passengers up Aspen Mountain on Thursday, July 7, 2022 in Aspen.
Austin Colbert/The Aspen Times

According to a press release on Wednesday, several longtime Aspen Skiing Co. employees will move into new positions in a series of promotions.

Travis Benson is the new mountain director for Aspen Mountain, filling the role previously held by JT Welden.

Benson was previously Buttermilk Ski Area‘s mountain manager and has worked for Skico since 2005. Benson “is already in the works” with the Aspen Mountain team, according to the release; the crews have started work on expanding the ground in the Pandora area and on preparations for the World Cup races, which will return to Ajax in March 2023.



Buck Erickson will step into the role of director of Buttermilk; he previously worked as General Manager of Events and has worked with Skico since 2003. Erickson “has a long history of overseeing the X Games relationship, our terrain park teams and our successful partner programs,” the statement said. .

Jonathan Ballou, previously general manager of the ski school, has been promoted to vice president of mountain and school sales. In the newly created position, Ballou will “oversee both the ski school and product sales and service,” the statement said.



Ballou “has been a central part of the ski school since 1999” in roles that include instructor, training manager, director of training and director of operations, according to the statement.

Off the mountain, Peter Santini has been promoted to vice president of strategic planning, where he will lead activities related to “corporate strategy and ensure the development of the division,” the statement said. He was previously the managing director of the same department and has worked for Skico since 2009 in positions that include financial analyst, chief financial officer and director of business development.

Jess Jacobi has been promoted to vice president of marketing for Aspen-Snowmass, where she will “lead the ski marketing team’s efforts to acquire, retain and engage guests,” the statement said. She has worked at Skico for 10 years, first as a Customer Relationship Management and Marketing Manager, then becoming Director and most recently Chief Marketing Officer.

In hospitality, Henning Rahm will become general manager of The Little Nell Hotel, transitioning to ownership from his former position as regional general manager of Aspen and Snowmass Limelight hotels.

Rahm “has played a vital role at Limelight Aspen since 2011 and has helped build this property as the community’s living room, building customer loyalty, engaging employees and achieving strong financial performance,” the statement said.

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