Foehn Launches Innovative Outdoor Performance Sportswear Category and Enters Mountain Biking and Running
April 26, 2022
High tech and premium design come together in the Canadian company’s super versatile garments created for the multifaceted outdoor world
Quebec, Canada (April 26, 2022) /ENDURANCE SPORTSWIRE/ – Foehn is proud to announce the launch of its new SS22 collection that incorporates technology and Foehn’s refined design eye into new parts for running and mountain biking. The innovative Canadian company offers a fresh take on the sports space with its new category of outdoor performance sportswear, featuring garments that do it all. The collection launches more than a dozen new pieces, including bottoms, tops and multipurpose outerwear. Every Foehn creation shows the same totality of vision, thought, effort and speaks in a sophisticated design language that first erupted among climbers, who are now joined by cyclists, runners and omni-adventurers.
Fueled by the concept that outdoor apparel can be different, Foehn is moving beyond the narrow niches of sports use to establish itself as the world’s leading outdoor performance sportswear brand and redefining the way adventurers wear and use their gear. Featuring an assembly of versatile parts for Men and women To accompany outdoor enthusiasts wherever they go, Foehn ensures that no one has to choose between style and performance.
Foehn technology and specifications mean long-lasting performance in a distinctive quiet style created to stay forever fresh. “We launched Foehn because we always sacrificed performance or aesthetics with the options available,” explains the co-founder. Ingrid Sirois. “We decided we could fill that void ourselves with the skills we possess and share our creations with the world.” Foehn’s latest expansion into mountain biking and running further supports their mission to serve adventurers with brilliant generalist apparel for multisport athletes who demand both ultimate performance and street style.
The groundbreaking new collection includes must-haves designed for the true multi-sport world. Products are field tested at every elevation, on every surface, coast to coast. Foehn’s SS22 collection is made with the most technical fabrics, designed for riding, running, climbing and hiking in all conditions. The price range for the Spring/Summer 2022 collection is $59.95 to $169.95. Available on www.wearfoehn.com and in some outlets.
The name, originating in the Alps, is a flow of mountain air that brings sudden warming. Foehn is creating its own wind of change in performance sportswear, fusing meticulous design and materials engineering with street style of the moment.
The coast-to-coast proudly Canadian brand (proudly Canadian, too, because it’s based in Quebec), is independently owned and operated by co-founders Ingrid Sirois and Anthony Boronowski. In 2019, they synchronized a shared vision and commitment to get smart about performance apparel. Their relentless mission is to cure mediocrity and fight disposable, fast fashion with slow design, merciless attention to detail and quality. Lasting function and beauty serve another non-negotiable Foehn – sustainability and environmental commitment. Every piece is superb. And a guardian.