Aterian adds seasoned industry executive to its board of directors

Aterian, Inc

Cynthia Williams brings significant technology and e-commerce expertise from Microsoft and Amazon

NEW YORK, April 01, 2022 (GLOBE NEWSWIRE) — Aterian, Inc. (Nasdaq: ATER) (“Aterian” or the “Company”) announced that effective today, Cynthia Williams has joined the Board of Directors of the Company (the “Board”).

Williams is a seasoned e-commerce and technology executive who recently joined Hasbro, Inc. (Nasdaq:HAS) as president of its Digital Gaming division and subsidiary Wizards of the Coast, the maker of games that include Dungeons & Dragons and Magic: The Gathering. Prior to joining Hasbro Inc., Williams served as vice president and general manager of Microsoft Corporation’s gaming ecosystem business team. Prior to Microsoft, Williams spent nearly 11 years at Inc. leading Fulfillment by Amazon (FBA), including serving as chief financial officer, general manager, and finally vice president. Prior to Amazon, Williams spent more than 12 years at Altria Group, Inc. as Associate Chief Financial Officer.

“We are delighted to welcome Cynthia as the new independent director to the Aterian Board of Directors,” said Yaniv Sarig, President and CEO of Aterian. Mr. Sarig continued, “She joins Aterian at an important time as we pursue our goal of becoming a leading e-commerce platform. Cynthia brings incredibly valuable supply chain and e-commerce expertise to our board, given her experience as a former Amazon executive. where she led the global growth of their direct-to-consumer e-commerce business, Fulfillment by Amazon. .

“I am delighted to join Aterian’s Board of Directors at this stage to help position the company for future growth,” said Cynthia Williams. “I am excited about Aterian’s technology-driven vision as they build the next-generation consumer product platform, and I look forward to teaming up with the board to ensure the future success of the society.

About Aterian, Inc.
Aterian, Inc. (Nasdaq: ATER), is a technology-based consumer products platform that creates, acquires and partners with top e-commerce brands by leveraging proprietary software and an agile supply chain to create best-selling consumer products. some products. The Company’s cloud-based platform, Artificial Intelligence Marketplace Ecommerce Engine (AIMEE™), leverages machine learning, natural language processing and data analytics to streamline product management at scale across largest online marketplaces in the world, including Amazon, Shopify and Walmart. Aterian has thousands of SKUs across 14 owned and operated brands and sells products in multiple categories, including home and kitchen appliances, health and wellness, beauty, and consumer electronics.

Forward-looking statements

All statements other than statements of historical fact included in this press release that address activities, events or developments that we expect, believe or anticipate will or may occur in the future are statements forward-looking statements, including, in particular, statements regarding our goal of becoming the leading e-commerce platform, future growth, and building the next generation consumer product platform. These forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties and other factors, all of which are difficult to predict and many of which are beyond our control. control and could cause actual results to differ materially. and unfavorably to those described in the forward-looking statements. These risks include, but are not limited to: those related to global shipping disruptions, our ability to continue our operations, our ability to meet financial covenants with our lenders, our ability to create operating leverage and when integrating the companies we acquire, including through the use of the expertise of our team, the economies of scale of our supply chain and the automation provided by our platform; those related to our ability to expand internationally and through the launch of products under our brands and the acquisition of additional brands; those related to the impact of COVID-19, including its impact on consumer demand, our cash flow, financial condition, forecast and rate of revenue growth; our supply chain, including sourcing, manufacturing, warehousing and fulfillment; our ability to effectively manage expenses, working capital and capital expenditures; our business model and technology platform; our ability to disrupt the consumer products industry; our ability to increase our market share in existing and new product categories; our ability to generate profitability and shareholder value; international tariffs and trade measures; inventory management, product liability claims, recalls or other safety and regulatory issues; reliance on third-party online marketplaces; seasonal and quarterly variations in our revenues; acquisitions of other companies and technologies, and our ability to integrate such companies and technologies into our business, our ability to continue to access debt and equity capital (including on terms advantageous to the Company) and the extent of our leverage and other factors discussed in the “Risk Factors” section of our most recent periodic reports filed with the Securities and Exchange Commission (“SEC”), which you may obtain free of charge at SEC website at

Investor contacts:

Ilya Grozovsky
Director of Investor Relations and Corporate Development
Aterian, Inc.
[email protected]

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